Google Ads can deliver results for clinics, but common mistakes often reduce effectiveness and increase costs. Awareness of these issues helps clinics avoid wasted spend.
One frequent mistake is targeting overly broad keywords. Broad targeting attracts users who are not actively seeking clinic services, lowering conversion rates and raising costs.
Another issue is weak landing pages. Sending traffic to generic pages instead of service-specific pages reduces relevance and trust. Alignment between ads and landing pages is essential.
Ignoring location targeting is also problematic. Clinics serving local areas should restrict ads geographically. Without limits, ads may reach users outside service regions.
Poor tracking prevents improvement. Without conversion tracking, clinics cannot evaluate performance or optimize campaigns effectively.
Overlooking compliance risks is serious. Ads should avoid misleading claims or promises. Ethical language protects reputation and avoids violations.
Regular monitoring is necessary. Clinics that set campaigns and forget them miss opportunities to refine performance.
Avoiding these mistakes helps clinics run efficient, compliant Google Ads campaigns that attract qualified patients and support growth.
